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BNC Korea Launches Premium Home Beauty Brand ‘I.st LUCENIA’
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Global Bio Company BNC Korea Launches Premium Home Beauty Brand ‘I.st LUCENIA’
Global bio-company BNC Korea announced on the 10th the launch of its premium home beauty brand, 'I.st LUCENIA.' LUCENIA is a next-generation home beauty device brand that combines hospital-grade dermatological medical device technology with a sensory cosmetic user experience.
LUCENIA is the first B2C brand introduced since BNC Korea acquired BTB Korea, a company specializing in aesthetic medical devices. Designed based on BTB Korea's medical device technology for clinics, the brand is evaluated to have effectively achieved a "balance between technology and aesthetics," grounded in a precise understanding of skin structure and an analysis of actual users' daily routines.
Coinciding with the brand launch, two models are being introduced: 'Dual Shine' and 'Hi-Fit.'
The 'LUCENIA Dual Shine' integrates five core technologies—RF (Radio Frequency), Laser, Microcurrent, Electroporation, and LED—enabling simultaneous care for both the skin and the scalp.
The 'LUCENIA Hi-Fit' centers on unlimited-use HIFU (High-Intensity Focused Ultrasound) and integrates premium, clinic-level technologies such as dual-cross ultrasound, RF, and Electroporation. By applying patented technology, it allows for easy adjustment of the penetration depth for specific areas—such as around the eyes, cheeks, and jawline—delivering a highly precise lifting effect tailored to the user's skin condition. Additionally, it offers three intensive care modes ('Beauty', 'Exercise', and 'Pro') to effectively manage various skin concerns in daily life, including elasticity, contouring, radiance, soothing, and pores.
Vice President Ryu Nam-joo, head of BNC Korea’s cosmetic brand I.st, stated, “LUCENIA is a home beauty device that provides solutions tailored to skin concerns through the synergy of biotechnology, derma-cosmetics, and beauty devices. Differentiating itself from devices that merely compile functions, it will act as a game changer in the market.” He further added, “Following our domestic launch, we plan to enter the U.S. and Chinese markets—which are currently under negotiation—within the third quarter, expanding the global presence of 'K-Beauty' and 'K-Device'.”
BNC Korea is a bio-group dedicated to the research of skin elasticity. The company is generating strong expectations for its global market expansion, having completed an integrated healthcare platform that encompasses global medical devices such as botulinum toxin and dermal fillers, alongside cosmetics, medical equipment, and home care beauty devices.
